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Best CRM for Hotels: General CRMs Compared for Hotel Sales

These are general CRMs compared for hotel sales, not hotel-specific property systems. We cover 4: HubSpot, Salesforce, Microsoft Dynamics 365, and Pipedrive.

Grade a CRM
  1. 1
    Top Ranked Choice
    8.7/10
    Our score

    The enterprise CRM platform. Wins on depth, loses on time-to-value.

    • Strong on a pipeline people will update.
    • Strong on company-owned book of business.
    Try Salesforce »Visit Salesforce
  2. 2
    8.4/10
    Our score

    Inbound CRM for growing teams that want marketing, pipeline, and a usable UI.

    • Strong on next steps that do not live in a head.
    • Strong on a pipeline people will update.
    Try HubSpot »Visit HubSpot
  3. 3
    8.0/10
    Our score

    CRM that rides along with Microsoft 365 for IT-led companies.

    • Strong on company-owned book of business.
    • Strong on forecast you can take to a meeting.
    Try Dynamics 365 »Visit Microsoft Dynamics 365
  4. 4
    7.2/10
    Our score

    Simple sales pipeline. Fast to learn. Thin when the company gets complex.

    • Strong on time to first pipeline.
    • Strong on price and implementation.
    Try Pipedrive »Visit Pipedrive

General CRMs, not a hotel platform

A hotel CRM in this list is a place to keep group sales, corporate accounts, and follow-ups. It is not a property-management system and not a reservation engine. If the job is the guest stay, this is the wrong shelf. If the job is the sales record, these four are the ones we grade.

How to read the cards

Salesforce and Dynamics 365 rate higher as platforms. HubSpot rates as the CRM a sales team will update. Pipedrive rates as the simpler pipeline. A single property and a hotel group will not pick the same one. Grade the company.

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