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Guide

HubSpot vs Salesforce for Small and Growing Teams

HubSpot is easier to start. Salesforce is the heavier platform. For a small or growing team, the question is whether you need that weight yet.

Grade CRM
  1. 1
    Top Ranked Choice
    8.7/10
    Our score

    The enterprise CRM platform. Wins on depth, loses on time-to-value.

    • Strong on a pipeline people will update.
    • Strong on company-owned book of business.
    Try Salesforce »Visit Salesforce
  2. 2
    8.4/10
    Our score

    Inbound CRM for growing teams that want marketing, pipeline, and a usable UI.

    • Strong on next steps that do not live in a head.
    • Strong on a pipeline people will update.
    Try HubSpot »Visit HubSpot

HubSpot for a team that will keep the record current

HubSpot fits inbound, a growing marketing motion, and a sales team that will actually update the customer record. It is easy to begin and can get expensive as you add hubs and seats. Our score on the card is the overall rating, not a quote.

Salesforce when the company needs a platform

Salesforce fits when the company wants admin depth, a wide ecosystem, and a record that other systems hang off. A small team can feel that weight before it needs it. Grade the sales motion before you pick the logo.

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